Case Studies
Endless Ideas - BeBook
04/06/2009
Endless Ideas is a rapidly growing Dutch manufacturer of home and office electronics including BeBook - a portable device with e-Paper technology that enables users to read digital content wherever they are.
Campaign Goals
- Launch the BeBook to the UK lifestyle, national and travel press.
- Communicate the product’s high quality design, features and ease of use.
- Position the BeBook in the market alongside the already established brands
- Initiate relationships with targeted members of the media.
Results
- Successfully introduced BeBook to the UK market and positioned alongside the competition.
- A total of 18 publications were briefed face-to-face during an extensive two and a half day press tour.
- Positive reviews and news pieces appeared in a wide range of target publications including The Sunday Times, The London Paper, Daily Mirror, Woman and Home, Computer Shopper, Stuff magazine, T3 magazine, The Independent newspaper and Motorhome Monthly
Mathew Jones, marketing director at Widget – distributor of BeBookRanieri PR landed BeBook an enormous amount of press coverage in its critical early phase, pitting it against major brands in a wide variety of high-profile publications and positioning its feature-set clearly for journalists reviewing the first units in the burgeoning eReader sector. The team at Ranieri is always responsive and pro-active in its approach to PR and Sophie is a joy to deal with.
Examples
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