Case Studies
Wacom
04/06/2009
Wacom – market-leading manufacturer of pen tablets, interactive pen displays and digital interface solutions.
Campaign Goals
- Launch Intuos4 professional range of pen tablets to the digital arts, design, Mac, photography, technology and online media.
- Present the product’s outstanding design and features.
- Strengthen relationships with targeted members of the press through face-to-face meetings (Wacom contact is based in Germany and rarely visits the UK)
- Help to initiate sales of Intuos4 – generate new sales and encourage existing Wacom users to upgrade.
Results
- Carried out an extensive four-day press tour taking in publishing houses in London, Bath, Bournemouth, Essex and Peterborough.
- A total of 23 publications and three industry freelancers were briefed face-to-face.
- Six key media attended an exclusive dinner with Wacom representatives.
- Extremely positive coverage has appeared in targeted publications including Macformat, Macworld, Digital Arts, Register Hardware, British Journal of Photography and PC Pro with much more expected.
- So far, Intuos4 has received two magazine awards – Macworld Editor’s Choice, Macformat Choice and Digital SLR Photo Highly Rated.
Michael Domke, European PR Manager, Wacom EuropeAs usual, we were really pleased with the Intuos press tour arranged by Ranieri. We have a great relationship with our PR team in the UK and in turn, they have really strong relationships with our target press – this means we get to see exactly the right publications. The planning, preparation, organisation and venues were excellent – a very slick four days
Examples
Please click on the examples to enlarge:
