News

Aylesbury, UK, October 2009: Ranieri Communications, the consumer technology public relations specialist, has announced that it has been appointed by television manufacturer Evolution HDTV, to build awareness and drive growth of its products within the UK.

To coincide with its two year sponsorship of Watford FC which began this season, Evolution HDTV wanted to raise its profile within key consumer audiences. Having spoken to various agencies, Evolution HDTV chose Ranieri Communications for its extensive experience within the consumer technology industry and pinpointed its reputation for delivering creative and proactive PR programs that provide constant results, as a key factor in its decision.

The Ranieri team will present Evolution HDTV to the UK technology, trade and consumer lifestyle press, as well as influential online media. Ranieri will create and execute a campaign-based PR strategy developed to complement the vendor’s marketing and sales plans for the UK.

Ken Gooley, Evolution HDTV, Managing Director said: “We are delighted to be working with Ranieri Communications, and look forward to working with the agency to position ourselves as a quality and cost effective brand within the UK consumer market. Alongside the sponsorship of Watford FC, PR will be critical to our success by helping us to gain widespread awareness of our products.”

Andy Crisp, Account Director at Ranieri Communications, who is overseeing the Evolution account, said: “We have built a strong reputation for ourselves as specialists in consumer technology, and being selected by an exciting brand such as Evolution HDTV is a strong endorsement of this. We will use the Watford FC sponsorship where possible, but are confident that the price and quality of these products will help to make our job easier.”